web analytics

Video: Onitsuka Tiger SS13 campaign film – Craft of Movement

Entitled "Craft of Movement", Onitsuka Tiger presents its Spring/Summer 2013 campaign.

Move, move, move… Movement represents so much. Born from the love of sport, our passion for it infuses everything we do. But for us, movement is not about speed, sweat and victory. It’s about subtlety, nuance and beauty. It’s capturing every detail in the dynamism of modern life. We call it the Craft of Movement.

For the Spring-Summer 2013 brand campaign we teamed up with NAM, a Tokyo based graphic/art collective founded by graphic designer Takayuki Nakazawa and photographer Hiroshi Manaka, to capture the Craft of Movement in modern day Japan. In just five days we rebuilt the bustling streets of Tokyo across three scenes. Using their trademark nylon gut, NAM suspended the props on the set, while the models stayed in continuous motion to imitate the fluidity of daily movement. For some extra help on set, we brought in art students from Musashino Art University and Tama Art University to get their hands dirty. A set of wheels from our collaboration partners at Tokyo Bike, a Japanese “stop” sign and the classic cherry blossom tree infused the campaign with our Japanese heritage and twists of modern day Nippon.

Find out more:
facebook.com/onitsukatiger

RARE Bruce Lee Kill Bill Asics Onitsuka Tiger Tai Chi Yellow Black Size 9 US
RARE Bruce Lee Kill Bill Asics Onitsuka Tiger Tai Chi Yellow Black Size 9 US $199.99
End Date: Thursday Jul-31-2014 15:03:08 PDT
Buy It Now for only: $199.99
Buy It Now | Add to watch list
RARE Bruce Lee Kill Bill Asics Onitsuka Tiger Tai Chi Yellow Black Size 11 US
RARE Bruce Lee Kill Bill Asics Onitsuka Tiger Tai Chi Yellow Black Size 11 US $199.99
End Date: Thursday Jul-31-2014 14:52:21 PDT
Buy It Now for only: $199.99
Buy It Now | Add to watch list
ASICS ONITSUKA TIGER X FOTT SHOP X CALIBER FIEG KITH PURCHASE SZ 95 1 OF 250
ASICS ONITSUKA TIGER X FOTT SHOP X CALIBER FIEG KITH PURCHASE SZ 95 1 OF 250 $399.99
End Date: Sunday Aug-3-2014 22:05:04 PDT
Buy It Now for only: $399.99
Buy It Now | Add to watch list
Asics Onitsuka Tiger Saiko Runner MT mens sneaker USA 10 EURO 44 NWT New w Tags
Asics Onitsuka Tiger Saiko Runner MT mens sneaker USA 10 EURO 44 NWT New w Tags $125.95
End Date: Sunday Aug-3-2014 15:21:47 PDT
Buy It Now for only: $175.95
Buy It Now | Bid now | Add to watch list
OTTA0103 Mens Gents Onitsuka Tiger Designer Watch
OTTA0103 Mens Gents Onitsuka Tiger Designer Watch $212.35
End Date: Tuesday Aug-26-2014 15:17:45 PDT
Buy It Now for only: $212.35
Buy It Now | Add to watch list

0 comments