web analytics

Video: miadidas Customizers Personalize London 2012 Inspired Shoes for Olympic Athletes and Fans

To celebrate the Olympic Games, adidas launches miadidas Customizers, a real-time art project uniting the most passionate artists, athletes and fans from around the world to produce unique customized shoes that embody the London 2012 Olympic Games.

For 17 days, nine artists will create 34 pieces of art. Every day of the London 2012 games, live at the adidas Olympic Lounge, two artists will customize adidas performance footwear inspired by the day’s winning ‘all in’ moment. The customized shoes will be awarded to the 'all in' athlete. Fans can win a second customized pair by suggesting the day’s most outstanding sporting moment on Facebook.

Artists include footwear customizer NASH MONEY, London-based props and accessories designer Fred Butler, emerging streetwear talent Kara Messina of Y’OH Streetwear, hat and accessories designer Nasir Mazhar and street artist Dr Noki.

“London is a creative city with some excellent emerging artists who can help put their unique spin on our adidas footwear,” said Thomas van Schaik, Global Brand Director of adidas. “The real-time element allows everyone to get involved by defining the key moments from this Olympic Games and seeing them captured immediately on a historic item that they can then have the chance to win.”

miadidas Customizers offers a global platform for the creative community of the Olympic host city. The project is set to showcase a breadth of creativity, inspiration and design – united by adidas.

Suggest your favorite ‘all in’ moment of London 2012 and have a chance of winning a unique piece of Olympic artwork at facebook.com/adidas.

Vintage DS Adidas Rom West Germany 80s UK75 Universal Gazelle Bern
Vintage DS Adidas Rom West Germany 80s UK75 Universal Gazelle Bern $306.76
End Date: Saturday Aug-23-2014 9:47:40 PDT
Buy It Now for only: $306.76
Buy It Now | Add to watch list
Addidas Home Gym
Addidas Home Gym $499.00
End Date: Saturday Aug-23-2014 9:49:12 PDT
Buy It Now for only: $499.00
Buy It Now | Add to watch list
Adidas Stella McCartney Wintersports Slim Ski Jacket Size M FREE SHIPPIN X51711
Adidas Stella McCartney Wintersports Slim Ski Jacket Size M FREE SHIPPIN X51711 $259.97
End Date: Saturday Aug-23-2014 9:41:58 PDT
Buy It Now for only: $259.97
Buy It Now | Add to watch list
2014 2015 Adidas Champions League Offical Match Ball
2014 2015 Adidas Champions League Offical Match Ball $250.00
End Date: Sunday Jul-27-2014 9:39:20 PDT
Buy It Now for only: $1,000.00
Buy It Now | Bid now | Add to watch list
New with Tags Sugar Bowl Notre Dame Adidas Authentic Green Jersey
New with Tags Sugar Bowl Notre Dame Adidas Authentic Green Jersey $99.00
End Date: Thursday Jul-31-2014 9:27:54 PDT
Buy It Now for only: $150.00
Buy It Now | Bid now | Add to watch list

0 comments