web analytics

Twenty Designs That Changed The Game – Nike Air Penny

Twenty Designs That Changed The Game - Nike Air Penny

Nike Basketball presents a look back at the original Nike Air Penny as a part of the brand's "Twenty Designs That Changed The Game" series.

“What was great about Penny was that he was always expressive and always willing to push the limits in terms of aesthetics and expression.”-Eric Avar

How do you cater to the player who can’t be defined by an existing category? You create a new lane.

Penny Hardaway’s personal expression and mode of play set a standard for the shoes of the future. Incredibly quick, but explosive and strong, Penny’s strength and athleticism preempted a contemporary style — so much so that his debut Nike signature model birthed the Uptempo line. The Nike Air Penny’s lead designer, Eric Avar, recalls, "We had Flight and Force and we were looking at trying to dimensionalize the basketball line around this notion of versatility and that’s kind of what Uptempo was."

Speed and strength couldn’t be pinned down to a solitary technology, so Penny got a pair of performance aids — a Max Air bag for impact protection and the newly developed Tensile Air, later renamed Zoom Air, for court feel. The former at the rear and the latter at the front delivered the best of both worlds for a proven combination that’s echoed in contemporary Nike Basketball designs. 

In terms of aesthetics, Avar just had to find a way to reflect the wearer’s limitless approach. "I studied Penny’s style, his game and the product just took shape from there."

That shape helped shift the silhouette of the basketball shoe in a new direction for good, with style and game perfectly imbued in each element of the Nike Air Penny. That 1Cent logo and crystal swoosh exuded confidence, hinting that this was just the start of a relationship rooted in expression and experimentation.

In celebration of the summer of basketball, we’re revisiting our most iconic Nike Basketball shoes of the past 20 years. Learn more.

Twenty Designs That Changed The Game - Nike Air Penny

Twenty Designs That Changed The Game - Nike Air Penny

Twenty Designs That Changed The Game - Nike Air Penny

Twenty Designs That Changed The Game - Nike Air Penny

Twenty Designs That Changed The Game - Nike Air Penny

Twenty Designs That Changed The Game - Nike Air Penny

Twenty Designs That Changed The Game - Nike Air Penny

nike lebron 10 pure platinum
nike lebron 10 pure platinum $50.00
End Date: Tuesday Oct-28-2014 5:25:24 PDT
Buy It Now for only: $150.00
Buy It Now | Bid now | Add to watch list
100 AUTHENTIC NIKE KOBE 8 MAMBACURIAL sz 9 htm prelude what star multi 7
100 AUTHENTIC NIKE KOBE 8 MAMBACURIAL sz 9 htm prelude what star multi 7 $300.00
End Date: Saturday Nov-1-2014 5:17:15 PDT
Buy It Now for only: $300.00
Buy It Now | Add to watch list
Nike Air Jordan 13 XIII Retro Baron Size 12 DS BIN PRICED TO SELL
Nike Air Jordan 13 XIII Retro  Baron  Size 12 DS BIN PRICED TO SELL $269.99
End Date: Monday Nov-24-2014 4:15:14 PST
Buy It Now for only: $269.99
Buy It Now | Add to watch list
Nike Air Jordan 6 Retro Olympic 2012 release Size 10 Used Athletic Sneakers
Nike Air Jordan 6 Retro Olympic 2012 release Size 10 Used Athletic Sneakers $145.00
End Date: Friday Oct-31-2014 17:13:32 PDT
Buy It Now for only: $197.00
Buy It Now | Bid now | Add to watch list
DS Nike Air Jordan 5LAB3 3M BLACK CLEAR SIZE 8
DS Nike Air Jordan 5LAB3 3M BLACK CLEAR SIZE 8 $240.00
End Date: Monday Nov-24-2014 4:15:55 PST
Buy It Now for only: $240.00
Buy It Now | Add to watch list

0 comments