web analytics

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Prior to today's debut of the Nike Flyknit technology at retail, Nike's 1948 London storefront saw a new installation to celebrate this weekend's release of the third installment of HTM Flyknit.

Tonight at 1948 we will be celebrating the finale of our four, week-long  Flyknit Collective workshops.

As our last workshop on Performance comes to an end this evening, we’ve invited all the participants and innovators who took part in the Flyknit Collective workshops on Sustainability, Lightness and Formfitting to join us for the closing party hosted by NTS Radio and a chance to see the work created over the past four weeks collectively for the first time.

In the courtyard we’ll have the honour of unveiling the exciting Nike Flyknit inspired artwork by one of Brazil’s leading contemporary artists Ernesto Neto. Serving as a preview of what will be presented in Brazil at the end of the summer in the nation’s capital, the woven sculpture will be suspended in the courtyard of 1948. The sculpture invites willing participants to climb into its netted enclosure, stretch, relax and consider the qualities of formfitting structures and their interaction with the human body.

While ahead of the third HTM Flyknit launch tomorrow at 1948, we also have a brand new Nike Flyknit installation in store which showcases its revolutionary and innovative technology. The first release in the third HTM Flyknit collection will kick off this Saturday at 12PM with the coveted black/blue glow colour way and the solid blue glow to follow on Sunday 29th July.

HTM is the ongoing collaboration between style leader and Fragment Design Founder Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike Inc. CEO and designer Mark Parker, celebrate the groundbreaking performance attributes of a new technology that changes the way footwear is constructed.

Take a closer look at the Nike Flyknit retail installation and black/blue HTM Flyknit below.

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike HTM Flyknit Installation at 1948 London

Nike Air Jordan XX3 White Stealth Black Metallic Gold SIZE 85 318376 102 READ
Nike Air Jordan XX3 White Stealth Black Metallic Gold SIZE 85 318376 102 READ $125.00
End Date: Saturday Mar-7-2015 8:00:54 PST
Buy It Now for only: $165.00
Buy It Now | Bid now | Add to watch list
Nike Wtk 7 What The Kobe
Nike Wtk 7 What The Kobe $350.00
End Date: Saturday Apr-4-2015 21:00:47 PDT
Buy It Now for only: $350.00
Buy It Now | Add to watch list
New Nike Lebron XII CowBoys Edition Early Release Size 12
New Nike Lebron XII CowBoys Edition Early Release Size 12 $259.00
End Date: Wednesday Mar-11-2015 9:00:50 PDT
Buy It Now for only: $259.00
Buy It Now | Add to watch list
STARTER BUFFALO BILLS JACKET VINTAGE PARKA NFL FOOTBALL 90s Large L NIKE MENS
STARTER BUFFALO BILLS JACKET VINTAGE PARKA NFL FOOTBALL 90s Large L NIKE MENS $899.99
End Date: Sunday Apr-5-2015 9:00:42 PDT
Buy It Now for only: $899.99
Buy It Now | Add to watch list
New Nike Lebron XII CowBoys Edition Early Release Size 105
New Nike Lebron XII CowBoys Edition Early Release Size 105 $259.00
End Date: Wednesday Mar-11-2015 9:00:14 PDT
Buy It Now for only: $259.00
Buy It Now | Add to watch list

0 comments