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Nike+ FuelBand ‘Ice’

Nike+ FuelBand 'Ice'

Recently debuted at Wimbledon by Serena Williams, Nike is set to release a new "Ice" version of the popular Nike+ FuelBand.

Following it's successful launch earlier this year the first new colorway of the Nike+ FuelBand will become available next month in select locations in US and UK.

On 7.27, NikeTown locations in London, San Francisco and New York will carry the Nike+ FuelBand ICE. The product will also be available from London's Boxpark, the House of Innovation at Selfridges and New York's 21 Mercer Street. From 8.12 www.nikestore.com will also have availability.

The ICE edition of the Nike+ FuelBand is a limited edition run and the special nature of this product is clearly visible. The frozen looking cover of this version of the Nike+ FuelBand allows the user to partially see inside the product and view the technology that makes the magic work. The name comes from the trophy recieved when the user doubles their daily goal on the Nike+ FuelBand application and inspires it's visual aesthetic.  

The Nike+ FuelBand is an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.

The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity and motivates athletes to do more. The NikeFuel score makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

NIKE worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.

As you wear the Nike+ FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED  lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.

The Nike+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the Nike+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.

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