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Nike Sortswear Presents ‘What The Max’

Nike Sortswear Presents What The Max

"Nike Sportswear is launching the ‘What the Max’ Collection in Summer ’12, including the Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse. All three feature Hyperfuse technology in bold neon color pops to highlight the innovation.

The Nike design team first introduced Hyperfuse construction to create a breathable, stable and resilient basketball shoe called the Nike Hyperfuse and the performance technology is brought to life on the past, present and future of Nike Sportswear icon models.

Hyperfuse construction creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods.

This construction method allows Nike designers to shed weight without compromising strength. Its modern, minimalist aesthetic lives on with these bold executions for Summer '12. The Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse launch globally beginning this month."

Stay tuned for a detailed look at each pair from the "What The Max" collection.

Nike Air Jordan X 10 Retro White Varsity Red Steel Grey Size 11 with Box
Nike Air Jordan X 10 Retro White Varsity Red Steel Grey Size 11 with Box $289.99
End Date: Wednesday Aug-27-2014 17:33:45 PDT
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Brand NEW Nike Air Jordan XI 11 Low Concord Retro Sz Size 9 DS 528895 153
Brand NEW Nike Air Jordan XI 11 Low Concord Retro Sz Size 9 DS 528895 153 $229.99
End Date: Wednesday Aug-27-2014 17:38:39 PDT
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Nike SB Dunk High Tiffany Diamond Supply Co Sz 95 Deadstock DS
Nike SB Dunk High Tiffany Diamond Supply Co Sz 95 Deadstock DS $300.00
End Date: Saturday Aug-2-2014 17:33:33 PDT
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Nike Air Foamposite One PEWTER silver clear Size 10
Nike Air Foamposite One PEWTER silver clear Size 10 $224.99
End Date: Saturday Aug-2-2014 17:33:29 PDT
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EKINW ULTIMATE SUPREME DS NIKE ORIGINAL AIR MAX 180 1991 95 10 90 LIGHT ZOOM OG
EKINW ULTIMATE SUPREME DS NIKE ORIGINAL AIR MAX 180 1991 95 10 90 LIGHT ZOOM OG $300.00
End Date: Wednesday Aug-27-2014 17:38:18 PDT
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