It really was inevitable, the game’s biggest star is soon about to crash on to the retail scene of his own. LeBron James will now no longer be just the one of the prominent ambassadors for Nike, he will also lead his own brand. Starting December, LeBron’s own retail boutique named “UNKNWN” will open its doors to business in Aventura Mall, one of Florida’s high end malls. Stay tuned, LeBron’s latest unprecedented venture will making plenty of buzz in the near future.
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