With NBA games now canceled through November 30th, the game must go on. After seeing the Jordan Brand and Under Armour anti-lockout campaign videos, Nike Basketball joins in on the movement with the introduction of their "Basketball Never Stops" commercial.
Filmed to reveal athletes' passion and dedication to the sport, Nike Basketball takes us on a journey from Harlem to China showcasing players like LeBron James, Kevin Durant, Dirk Nowitzki, and Amar'e Stoudemire hard at work in the gym. From the high school level to Mike Krzyzewski and the college level, we look on as they every player and coach continues to embrace the game.
Check out the new Nike's "Basketball Never Stops" commercial and visit the "Basketball Never Stops" facebook page to share and tag your videos, photos, and tweets with #basketballneverstops for chances to win great prizes.