“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” – Michael J. Fox.
Yes, the time is finally here. Perhaps the craziest commotion in a span of 24 hours on a single sneaker's pending release information has finally ended. As Nike's very first rechargeable sneaker, the Nike Air Mag 2011 will feature a glowing LED panel and an electroluminescent Nike logo on the strap. Off a single charge, the Nike Air Mag 2011 will glow for an estimated 5 hours.
The Nike Air Mag 2011, an identical replica of the original Nike Air Mag worn by Michael J. Fox as Marty McFly in the film "Back to the Future II", will be auctioned off on eBay at nikemag.eBay.com. Exactly 1500 pairs will be auctioned off and all proceeds from the sales will go to the Michael J. Fox Foundation starting tonight at 8:30 PST. 150 pairs will be on auction each day with each listing lasting 10 days. After publicly announcing his battle with Parkinson's Disease, Michael J. Fox is hoping to raise awareness of the disease and gain support for his foundation. Whether or not you approve of such a release, this is an "event" for a great cause done the right way by Nike. As an added plus and acting as a more formal introduction to the Nike Air Mag, Michael J. Fox himself will appear on David Letterman later tonight to further discuss information surrounding this unprecedented event in sneaker history.