web analytics

Nike Officially Unveils the Nike Zoom Kobe VI

Nike Officially Unveils the Nike Zoom Kobe VIToday Nike officially unveiled the ZKVI. Each year the Zoom Kobe line gets better and better, these are no exception.

Hit the jump to find out everything you need to know about the performance specs.

Nike and Kobe Bryant today announced the debut of the Nike Zoom Kobe VI, a performance basketball shoe inspired by Bryant’s on-court alter ego, the Black Mamba. The design draws cues from the fearsome snake and incorporates key performance elements in a low-profile shoe that weighs just 10.6 ounces in a men’s US size 9.

“The Kobe VI is a very character driven shoe with the alter ego of the Black Mamba prominently featured,” said Bryant. “We continue to evolve the technology to make it a performance based shoe, but aesthetically you haven’t seen a shoe pop like this before. It brings to life what drives me.”

Nike Performance Footwear Creative Director Eric Avar led a team of creatives who worked with Bryant to bring the Black Mamba to life in the Nike Zoom Kobe VI. The shoe’s upper features unique polyurethane “islands” that emulate a snake’s skin and increase or decrease in size throughout the shoe to protect against abrasion and increase durability exactly where needed. To add a lighthearted spin and play off the reptile’s deadly venom, “Venomenon” is inscribed on the front outsole.

“The Black Mamba to Kobe means being one of the deadliest predators on the planet,” Avar said. “That’s his approach to every game – he’s very calculating and he’s very quick.”

A customized fit
Bryant challenged designers to build a shoe with amazing fit. Nike responded with an innovative dual-layer memory foam sockliner that conforms to the foot for a one-of-a-kind custom fit. A Phylon injected midsole adds cushioning for a more anatomically correct fit, and Nike Zoom units in the heel and forefoot provide additional comfort on court.

To emphasize Bryant’s lethal on-court play, Nike’s team of designers built off the success of the Nike Zoom Kobe V shoe’s lightweight, low-cut profile. This year’s shoe features reduced midsole thickness to keep the foot closer to the ground for improved stability and better court feel. The shoe fulfills Bryant’s desire for a true low-top, similar to that of a running shoe or soccer boot, with a low collar design.

The basketball shoe also employs Nike’s innovative Flywire technology in a new, three-layer construction. Inside the shoe a layer of mesh lines the foot, followed by a layer of Flywire and topped off by another layer of breathable mesh with polyurethane islands for abrasion resistance. This unique construction is lighter, more breathable and more conformable to the foot than previous Flywire designs in the Kobe series.

To ensure excellent traction, the Nike Zoom Kobe VI has a solid rubber outsole with a Black Mamba inspired modified herringbone pattern. Certain China editions of the shoe include XDR, or Extra Durable Rubber, for sustained durability against the rough surfaces of outdoor basketball courts.

Blending science and art
The Nike Zoom Kobe VI emerged directly from conversations between Nike’s team and Bryant to ensure the shoe best suited his singular style of play.

“I always talk about good design being a balance between science and art, and one of the great things about working with Kobe is he always grounds every conversation in that concept, starting with the science,” said Avar.

The Nike Zoom Kobe VI launches in retail stores and online at nikestore.com on December 26, 2010. NIKEiD will launch an exclusive sneak preview of the Nike Zoom Kobe VI iD available to Facebook Fans on December 10 at facebook.com/nikeid. Customized versions will be available for sale on December 24 at NIKEiD.com.

2010 NIKE AIR JORDAN 11 XI RETRO MEDIUM GREY COOL GREY 378037 001 sz 105
2010 NIKE AIR JORDAN 11 XI RETRO MEDIUM GREY COOL GREY 378037 001 sz 105 $289.99
End Date: Friday Nov-21-2014 16:34:21 PST
Buy It Now for only: $289.99
Buy It Now | Add to watch list
NIKE AIR JORDAN 6 RETRO VI X SLAM DUNK SZ 115 VARSITY RED WHITE 717302 600
NIKE AIR JORDAN 6 RETRO VI X SLAM DUNK SZ 115 VARSITY RED WHITE 717302 600 $449.99
End Date: Friday Nov-21-2014 16:34:01 PST
Buy It Now for only: $449.99
Buy It Now | Add to watch list
Nike Zoom Kobe VI 6 Prelude Brand New DS Size 9
Nike Zoom Kobe VI 6 Prelude Brand New DS Size 9 $485.00
End Date: Wednesday Oct-29-2014 17:28:41 PDT
Buy It Now for only: $485.00
Buy It Now | Add to watch list
Nike Flyknit Air Max 2014 Black Magenta Atomic Orange Womens SIze 7 NWB
Nike Flyknit Air Max 2014 Black Magenta Atomic Orange Womens SIze 7 NWB $159.95
End Date: Friday Nov-21-2014 16:28:18 PST
Buy It Now for only: $159.95
Buy It Now | Add to watch list
NIKE SB DUNK HIGH BLACK SHEEP SZ9 PAID IN FULL
NIKE SB DUNK HIGH BLACK SHEEP SZ9 PAID IN FULL $270.00
End Date: Friday Nov-21-2014 16:27:01 PST
Buy It Now for only: $270.00
Buy It Now | Add to watch list

0 comments