Nike Sportswear Goes French

Following the Nike Sportswear stores being erected in Tokyo and New York, the franchise store has now expanded to France as well- specifically the Marais neighborhood in Paris. The lifestyle store was erected in what used to be a bookstore, with the location’s interior being spruced up with graphics painted by French artists Antoine and Manuel who designed everything from carpets to murals to the wallpaper. The Paris-located Nike Sportswear store is ready to release tier zero apparel and other limited releases. To top it all off, this location also consists of an in-store NikeID studio for consumers to customize their newly purchased sneakers before even leaving the place. This sure has been a huge year for Nike, as it seems poised to continue making an immense international impact.

Via SuperFuture.