Via: Jordan Brand
Since the release of the Air Jordan XX3 (23) in January 2008, the sneaker world debated the greatest question ever asked of a basketball shoe: will there be an Air Jordan XX4 (24)? Meanwhile, Jordan Brand, a division of NIKE, Inc. and creator of the legendary franchise, fueled the fire by admitting nothing…until now.
Today, at a press event in New York City, Michael Jordan himself unveiled the Air Jordan 2009 shoe. Its sophisticated design carries on the tradition of the world’s most respected basketball shoe while presenting a new naming scheme, retiring the labels “Air Jordan I through XX3” to keep Michael Jordan’s legacy special.
Throughout the first 23 years of the Air Jordan franchise, we challenged ourselves and the industry by producing athletic footwear beyond the limits of what was possible,” said Michael Jordan. “The Air Jordan 2009 ushers in a new chapter for the Brand – it is the embodiment of what we can do and sets the course for the next 23 years for the franchise. Finish the feature after the jump!
Michael Jordan collaborated with Jason Mayden, Jordan Brand’s Senior Footwear Designer, to create the Air Jordan 2009. The shoe combines new cutting-edge performance technology with innovative style, adhering to the Nike Considered Design ethos of environmentally-preferred shoe development and construction. Providing the most elite experience in basketball performance and style, the Air Jordan 2009 stays in line with the franchise’s history, yet the design clearly exhibits a forward-thinking approach.
When designing the Air Jordan 2009, I wanted to take the shoe beyond expected limits of what consumers know from the franchise and create something ahead of its time,” said Jason Mayden. “Its futuristic technology and design elements will help propel Jordan Brand towards even greater levels of innovation and style as it delivers the best performance shoe available today.
The Air Jordan 2009 incorporates a new, innovative technology in basketball footwear called Articulated Propulsion Technology, or APT. The carbon fiber prosthetic running technology used by Paralympians such as April Holmes, a Team Jordan track and field athlete and the world record holder in the 100, 200 and 400-meter races, inspired designers to incorporate those elements into the shoe and results in its futuristic look. Following the same basic form as the prosthesis Holmes wore during her gold medal 100-meter race for the 2008 Paralympic Games, the Air Jordan 2009’s APT allows the athlete to explosively and quickly propel forward on the court.
In addition to its performance technology platform, the Air Jordan 2009’s modern design elements offer a bold style statement by incorporating satin pleats and polishable dress-shoe-like panache leather, the first Air Jordan to utilize these luxurious design elements. A diamond-shaped hologram references the authenticity of the Air Jordan franchise while another distinguishing factor is the midsole’s thermo plastic urethane chassis. Created with a special injection process, the chassis features a blown-glass-inspired pattern that is unique to every shoe, making each pair a unique, one-of-one limited edition collection.
Last year was an important year for Jordan Brand as we celebrated the 23rd anniversary of the Air Jordan franchise,” said Keith Houlemard, Jordan Brand President. “The Air Jordan 2009 represents the first of the next 23 years, and we are excited about the future of both the franchise and the Brand.
The first Air Jordan released in 1985 to great acclaim during Michael Jordan’s rookie basketball season and despite the league initially banning the shoe for violating uniform rules, the shoe immediately became the industry’s best selling basketball sneaker and an instant classic. Over the next 23 years, the Air Jordan collection continued to push the envelope in footwear design, solidifying itself as one of the world’s most recognizable franchises. Consumers recognize Air Jordan for the signature Jumpman logo, pioneering technology in basketball footwear and forward-thinking fashion—characteristics that the Air Jordan 2009 embodies as it moves the franchise into the future.
An exclusive limited release Air Jordan 2009 launches on Saturday, January 31, 2009 with a suggested retail price of $230. The first nationwide launch coincides with All-Star Weekend, releasing on Saturday, February 14, 2009 with a suggested retail price of $190.
well i loved the xx3…the heel to me looks like a shox type of thing..this a wait and see….the 190 price tag is a little turnover but i will wait to see in person and make a decision..a little disappointed to be honest!
aight man, these are hot. idk what ya'll are sayin. but i will say 190 is a lot even for JB. but how can you call yourself a sneakerhead and still be hatin on everything that comes after number 8. wtf man. if you ask me all of the numbered jays have been dope besides the a few colorways of the 21's. Ya'll say you dont like em now, but in a few months you'll be hoppin on em. also, people have been forgettin why JB started. JB stands for producing the top o fline and best performing bball shoe. Not all these kicks are just to go well wit a jacket you got or some jeans or somethin. these are gonna sell cuz they prolly gonna be one of the best performing bball shoes ever made. SO F*** YALL
MJ doesn't even look like he likes them.
these aren't the best lookin shoes…but come on these are gonna be the best basketball shoes to hoop in
1st these r ugly
2nd all it will take is the local taste makers and trend setters to buy these for everyone else to hump them.
3rd Prada released their sneakers for well over 3 bills when they dropped. Three yrs later, bcus the fakes were soooo popular (and still ugly) Fila makes a cheaper version and they fly off the shelves!
All u kids who say they r ugly can't afford them, and that's cool. But if these were 150, NY and Chitown idiots would line up for these. So basically u all are style humping lames who can't wait for the price to break so u can own these whacktastic futuristic Js!
DMV does not approve this shoe!
idk why they went up $5 more than the xx3s!
i will admit they are ugly but i will probably end up buying one pair to see what they are actually like. the inspiration of design was good, but not what most jordan fans are use to.
these have to be the ugliest ***** on earth to date
Like someone else above mention, I don't think Jordan Brand makes shoes that appeal to sneakerheads. They make the shoe appealing to basketball players & use technology that benefits the athlete. With that said as a basketball shoe they're pretty sick, as a casual sneaker not so good.
1
if somebody wanna spend 190 for some j's and hoop in em thats on them. i would. if u love bball enough and u good enough to look good and play good in em f*** it. if u got bread like that then its all worth it. u only live once. 190 aint shi* to me if i love the kicks nothin last forever anyway. as long as i look good doin what i do im happy. i dont resell my broke kicks cause aint nobody gonna want em i chalk it up and buy some more. so the price tag aint sh** as long as u love the shoes enough to spend it. these kicks is ok u really gotta look deeper at the shoe to treally appreciate them the glass-blown midsole (and that shi* is hot)the hollogram JB tryin to switch it up from the norm thats all aint nothin wrong wit tryin to do shi* diff maybe a diff colorway i might feel it alittle more but like i said i had a pair like this Nike Fantaposite Max..if u dont feel em dont buy em simple as that..but u know somebody will…alot of somebodies will…so who cares
f*** the 85% that look at my skill all i care bout is the 15% lookin at my kicks you gonna know im wearin these 190 dollar kicks on the court for a reason. I feel how u say %190 is alot it is but anyone payin 190 and aint resellin is kinda dumb givin the current economy but i dont give a f*** i aint gonna let the government control how i spend my bread so i buy **** i know i cant afford and wear it how i wanna wear it have fun and dont even think about it. 20 years from now if i still got them same J's in a box brand new im gonna say dam i shoulda went and kicked it in these f*** it so thats what im doin now but i feel what u sayin too.
yeah i can hoop i swear on my mother one time i had a jordan jersy on and dude told me jordan should wear my jersey no shi* but shoes just dont mean that much to me to collect em and save em i gotta rock em somewhere. life is to short for me to save shi*. Shoes are to wear so thats what i do i respect collectors and even resellers (as fuc*** up as is) but i just dont do it. I feel like rockin em is more respectful and i could def rock these Jordan 2009's maybe in a diff color thats all.
okay so i know they read the feedback about their shoes and what they're becoming, why don't they just listen to what the people want. i swear if they keep doing what they're doing they're going to lose their true jordan lovers. they're just focusing on attracting people that wear jays just because they think it's hyped. gah
i treat my shoes like hoes, wear em out , and on to the next one..
looks like a shoe that could grow on me, if theyre comfy and the technology is good prob consider copping if (when) it hits the sale racks to ball in.
****. yall r sayin there are ugly. but everyone of you are gonna be waitin in the mile long line just to get em. thats wut everyone said about 23's. now dont hate on JB.
THESE ARE UGLY
i aint young either im 27 playa been there and back
i would coop period……
To FRESH:
The shoes ARE $190.00; the limited version will be $230.00, just like the XX3's.
Listen Barney. It seems as though you have serious issues. I don't need to hear your life story about how many people you love killing. That's between you and your therapist. Not making fun of your Military status or your Mom. I didn't go there like you just did, but good lord man, you have serious emotional issues. I would get that taken care Barney.
yo on da real these remind me so much of da blk and white hi-risers i got in 07'
I would get that taken care *of Barney.
only plus about these shoes is they look like they'll make me look taller….it looks like mj is wearing a sneakerfiles t-shirt? lol
dude above me needs to chill out…you got way too much time
i was talking bout rex
Oh, and I think the shoes are cool. I'm not gonna buy em, but I think definitely think they're cool. Jordan has always been about pushing boundaries and these really do that. As a designer and a sneakerhead, I really understand these.
I just don't understand the green diamond they put on there. They have no technological advantage or give you a higher jump. And not to mention it makes the shoes look like cheap and fake. Sorry JB, close but no cigar.
Yeah, I dunno what's up with the diamond. Does kind of make it look cheap… They shoulda made it light up like some old LA Lights, haha.
Im sorry, but these look like a pair of Shaqs from payless…
I'm not feeling these. I know Tinker Hatfiled didn't design these. They look like the Air Jordan 14's. They put out a hot shoe like the 23 and then do this! What in the hell!!
If I remember correctly, everybody hated the 23 before it came out and then people started loving them. I'm thinking it's gonna be the same for these. Hate all over them now, but Im betting everybody with the extra cash or anyone just trying to get the cool new thing is gonna be wearing em.
Already seen these up close in person as I know a couple guys who work at nike in beaverton who got samples. They are definitely not worth 230/190 in terms of craftsmanship. I'd say maybe 125-140. They're pretty light, but what Js aren't? I can see how they wanted a modern design with a track running style.
LOL, this is truly a disgrace. I'm not a designer, therefore, I must respect dude who came up with the concept, but c'mon mate, come off it… This Air Jordan Legacy reached its peek & crumbled long ago. I guess as part of a 25th anniversary (2010), Tinker will get yet another nod to try & dig up the corpses of the past, but really… I will admit, the best thing that happened to JB was the removal of Gentry H., it is the reason why retros WILL BE BROUGHT BACK THIS YEAR (2009). So far, VI's, III's, VII's I's & even a couple of XI's (Wht/Citrus as one, Snake Skin Packs, as two) are in store for late this year. I guess JB really does listen to those demands (wink, wink). This is epic failure mates, those kicks will Never sell for even $60.00 (USD), and I heard that the dollar will collapse soon enough, even more evidence for people to save their monetary gains for stuff that is worthwhile, even if you spoil yourselves, I know I do, but hey, I'm just a gypsy, what do I know… FREEDOM FOREVER!!!
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dem hoez r aight I'm not gonna lie doe
Wow. Nobody is making fun of your Military service. Nobody brought it up. Your the only one who did. It's pretty sad that people like you are in the Military. You give them a bad name. I have friends from the Military and they are not as ,how should I say this, psycho as you. You are a disgrace and an embarrassment.
DAMN LIVIN THE BALLER LIFESTYLE HE LEADS HOW DOES RETROSARUSFAGG FIND THE TIME FOR COMMENTING ALL DAY AND THESE LONG *** POSTS? A REAL BALLER OR RICH HONK HONK NIGGA AINT ON SNEAKERFILES AND HE AINT RUNNIN AROUND TRYIN 2 KEEP UP WITH ***** JORDANS. IF YOU WAS A REALL BALLA YOUD GET EM FOR FREE. IF U NOTICE DICKHEAD REX THE ONLY ONE ON HERE TELLIN HIS LIFE STORY. WHILE YOU ON HERE ALL DAY BRAGGIN YOUR WIFE PROBABLY SUCKIN OFF ONE OF YOUR ARMY BUDDIES. GO WORK ON YOURSELF!
yo the niggas cudint leave it alone 1-23 they were hot all of them but this 24 peaice of garbadgethe only reason they keep on going is cuz they making 2 much money and they dont care bout the people they just want tha money the air jordan 1 were 65 dollors the aj2 doubled that price they just want are money i still rock jordans ima sneaker hunter i never pay full price 4 my kicks but who ever pays full price 4 this **** is a dum *** bet they gonna be nuffin but deadstock just sitting their i bet their are gonna be some people that buy them and those are dum *** this is discarsefull.
ya just got to greaty
R.I.P
Air Jordsn brand
from 1984-2008 u will be missed
funny cuz how long will everyone hold onto retros??
yes retros are the **** everyone wants them in all colors…and quite a few of them are ugly as fuc…i like the idea of the new Js and will def cop they look dope too…wish i could see some other colors but have no prob rocking the white joints…all you broke lil kids hating on the kicks why bother posting, go buy some fusions
i like em, i bought 2 pairs, and i paid more than retail for em. i aint feeling the effects of the "bad economy" cause im not a CEO or a millionaire. im just a regular kid with a alright job and i know what 2 do with my money (most of the time). so every1 whos complaing about the price+bad economy is either rich already or it means their parents arent giving them anymore money.
it kinda makes me wanna wear em more since every1 thinks they are ugly, no1s gona b wearing em and every1 thinks they are 2 expensive.
Keep up the good work!
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