2007 has been a great year for Chicago, having shows like the dunkxchange earlier in the year then having Crucial Kicks 101 held by flipjays. Now Sneakerfiles presents:
Sneakerpimps Chicago 2007 hosted by Dave Jeff and featured acts by Jeru the Damaja, Slick Rick, The Cool Kids, Reno Chinati with Million Dollar Mano, DJ Tyger Lilly and DJ Averi Minor spinning on the 1’s n 2’s. Live artists included C2 and PEABE, the man who customized that enormous K-Swiss shoe live, as well as art displayed by Dave White.
For years now, Sneakerpimps has been on a revolutionary sneaker tour to represent the sneaker culture through out the entire world including the United States and have been coming to Chicago as well. Sneakerpimps is a lifestyle showcase with more than 1,500 shoes on display as well as sneakers crafted by artists and inspired by photography. However, Most sneaker events only have Air Jordan or Nike displayed and a couple more brands that have blown up the last couple years. Sneakerpimps has a wide variety of kicks including JB classics, which I myself have not seen at any sneaker event in Chicago, Reebok, K-Swiss, Lebrons and many more.
This show is a lot different from others. It gives an artistic view on sneakers not just color ways but a complex vision of the artists mind. Most of the shoes were custom painted or custom created. The Aragon hallways were filled with sneakers. It was definitely a sneakerheads art exhibit, except they weren’t playing Mozart at this art exhibit. The sounds of The Cool Kids and Reno Chinati banged the halls n rooms while PEABE! customized and preformed what is real live art on a size 42 K-Swiss Model as well as C2, another sneaker artist, displaying his custom made kicks while customizing kicks live.
I got a chance to speak with Peter, The mastermind behind Sneakerpimps, and asked him, what the whole concept behind it was?:
“Basically the whole Idea behind Sneakerpimps was to start to bring it to a level where it can become entertainment. We started in Australia we did small shows and as time went by and we did more shows we kind of grew it into something that I feel represents sneaker culture globally so in shows we wont have just Nikes or Jordan’s and all that shit. We will have everything including Pumas, Reeboks, K-Swiss and a lot more. So I guess the idea behind the whole show is to display global sneaker culture through the shoes and with the elements that make up the culture like skateboard demos and street art and just about everything that represents the culture.”
How would you compare Sneakerpimps to other sneaker shows?:
“Well I really don’t. I’ve been doing this for 5 years we’ve done like 170 shows and we’ve been around the world more than 3 times. Those other shows are cool but I really haven’t been to any of them so I can’t really comment too much but DunkXchangE, for example, they sell collector shoes and we don’t have that. We have more of an artistic and creative environment for people to check out shoes and experience something that is more than just the sneakers. It’s also about hip hop music we’ve had anyone from public enemy to Travis Barker, Redman, and Method Man to come and play on the show so this is more like a cultural event rather than just $1000 shoe. Not to diss those guys at all but they do their thing and we do ours.” For some that haven’t been to a Sneakerpimps show here’s what you can find “I would say, in general, you would find a big mellow party. It never gets crazy with people vibing each other or fighting. Everything’s really mellow people come and have a good time. They can also expect a great show by a famous hip hop artist and live skateboarding demos at certain events as well as live art by people like Futura or people like PEABE! or C2, here in Chicago. Also, we have local guys bring in shoes so there’s also a local flavor to the show.”
I would like to thank Peter and the rest of the Sneakerpimps crew for coming to Chicago again.
Oscar Castillo AKA Wreckinkickz